THE POWER OF A STORY
TRIBUTE PRODUCTS- THE STORY BEHIND OUR NAME!
A HUGE THANK YOU TO EVERYONE!
With the official end of the summer market season, we are now preparing for our first official Holiday Season! (i.e., basically, the Super Bowl for small businesses) It’s hard to believe how almost exactly a year ago today, I was loading UPS trucks at 3 o’clock in the morning for the Holiday Season, and now a year later those same trucks will now be delivering our Atlas Travel Journals and Kits around the world!
OUR BIG NEWS! WE'RE APPLYING FOR SHARK TANK!
SHARK TANK APPLICATION: OUR BIGGEST HURDLES, PART I.
Some of the biggest hurdles that our business face is one that I feel many businesses face, especially ones who have invented a new concept/product, which is marketing and finding ways to share our product while having access to very little capital or resources. We never took out a massive loan or had a venture capitalist backing us which would have provided us a long financial runway to run a sustained and effective social media campaign. We didn’t have access to social media influencers or the capital to invest in having an influencer share our story…..