Atlas – Tribute Products

Atlas

California- Route 1

FAQ's- Atlas

Our most common questions from selling at outdoor markets all across the country!
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SHARK TANK APPLICATION: OUR BIGGEST HURDLES, PART II.

SHARK TANK APPLICATION: OUR BIGGEST HURDLES, PART II.

Our other big challenge that I realized we had while selling at the markets was the overall depth to the concept behind our product as the Atlas Project so much more than just a map, a bottle, or a random international coin. This has led to some significant challenges in regard to consumer education. So, we perfected our pitch over the course 8 months at markets, constantly experimenting and evolving over the thousands of times we told it until we could tell our full story in 30 seconds or less.
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SHARK TANK APPLICATION: HOW WE CONCEIVED AND DEVELOPED OUR BUSINESS, PART III.

SHARK TANK APPLICATION: HOW WE CONCEIVED AND DEVELOPED OUR BUSINESS, PART III.

For the Atlas (to hold the world), the first time I saw how meaningful a few grains of sand or a single pebble could be was when I was about 10 years old in the prime of the little league career, and my mom convinced a tour guide at the original Yankee Stadium to let her steal some sand from the pitcher’s mound.
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SHARK TANK APPLICATION: HOW WE CONCEIVED AND DEVELOPED, PART IV.

SHARK TANK APPLICATION: HOW WE CONCEIVED AND DEVELOPED, PART IV.

Since we have started selling our Atlas Kits, we have been often asked how this little project of ours came to be.  Well, the truth is that the origin of the Atlas Project has several different roots with each feature having its own story.
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SHARK TANK APPLICATION: WHAT DO YOU INTEND TO DO WITH THE INVESTMENT FUNDS?, PART V.

SHARK TANK APPLICATION: WHAT DO YOU INTEND TO DO WITH THE INVESTMENT FUNDS?, PART V.

What do you intend to do with the investment funds? Where will the money go?

With the investment funds, we would like to invest it into three primary channels:

I.               Inventory- We would like to grow our inventory to sustain our wholesale strategy (i.e., starting with local independent bookstores then expanding to national retailers such as Paper Source, Barnes & Noble, Sierra Trading Post and independent bookstores across the U.S) as well as taking advantage of the economy of scale to bring down our production costs and increase our margins.
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SHARK TANK APPLICATION: FINAL THREE QUESTIONS, PART. IV.

SHARK TANK APPLICATION: FINAL THREE QUESTIONS, PART. IV.

What attempts have you made to build your business? Have you been successful?

I have built my business solely on a cash-flow positive growth strategy. I started with selling to friends and family and was fortunate to have enough of their support to be able to access weekend-markets. Now, that we have been fortunate enough again to have found support from our customers at those weekend-markets to be able to invest in the expansion of our product line to develop a product that will be better suited and received in a retail-store setting (i.e., our Atlas Travel Journals).  

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THE ATLAS PROJECT: ORIGIN STORY PART II- THE TRAVEL MAP

THE ATLAS PROJECT: ORIGIN STORY PART II- THE TRAVEL MAP

Since we have started selling our Atlas Kits, we have been often asked how this little project of ours came to be.  Well the truth is that the origin of the Atlas Project has several different roots…

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THE ATLAS PROJECT- ORIGIN STORY PART III: ENDLESS CHEERS, FIRST ROUND'S ON US!

THE ATLAS PROJECT- ORIGIN STORY PART III: ENDLESS CHEERS, FIRST ROUND'S ON US!

I have been fortunate enough to have traveled a small part of the world, and believe it or not, I credit much of my travel to a single beer that I shared with a stranger about 6 years ago….
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